London is a real fashion capital. I love the street styles and the many looks you can see people wearing. I think London is very diverse and experimental in its fashions. This week I saw a post from one of the tutors named Nathaniel, he told us about the MUJI Poster exhibition. I decided to go and have a look at it.
Muji opened its first store outside Japan in Central London in 1991, introducing understated Japanese minimalism to Europe. Now Muji owned over 50 stores across Europe, and this year October the company was celebrating its 25 years milestone with a curated exhibition of archival MUJI posters.
Source: the second photo was taken from Muji 25th anniversary Facebook (2016)
The exhibition venue was not large that located in a small shop at St Martin’s Courtyard. Muji had invited six design and lifestyle bloggers for a daily #MyMUJI window takeover, which including Sarah Akwisombe Blog, Bryony Blake, Interior Style Hunter, decor8, Martyn White Designs, and Liberty London Girl. These designers and bloggers had been invited to style, personalise and showcase their favourite MUJI products in a unique display for the day over the exhibition period. The window decoration on the day I visited was done by Martyn White Designs (see the second photo for detail). Through this activity Muji enable to deliver the message to consumer of their products variety and diversity.
On the other hand, the posters displayed in the shop illustrate Muji’s trajectory as one of the leading global design brands. Individually each advertisement poster provided a perspective on how the company gained their reputation for innovation, charm, humour and an lasting commitment to their three founding principles: selection of materials, streamlining processes and simplifying processes.
A Not so Fashion Student's Diary 