Digital Fashion Dialogues

Digital Fashion Dialogue was a careers and networking event organised by our senior as part of their final project before graduation. The event was held yesterday on the 4th floor in the fashion studio in CULC given fashion student an opportunity to meet with fashion industry experts from a variety of areas, such as marketing, buying, design, media and some entrepreneurs.

Every student had been allocated into two meetings according to their interested, allowing them to meet the experts and asked any question regarding their query about the fashion industry, how digital is changing the dynamics and to consider about our future job roles and prospects.

I had been assigned into the meetings with Elisa Fogli, a Digital Marketing Strategist, and Ash Allibhai, a Fashion Consultant. I began the meeting with Elisa, she was Italian working in London under a fashion company who owned a wide range of brand (cannot remember the name). Her job role is to manage and observe the company’s social media sites, as well as finding the suitable and popular fashion bloggers to corporate with to promote the products. Furthermore, she showed us her dissertation work whilst she studied master in fashion marketing and management, helping us to understand what it might be required to achieve if we decided to go for the dissertation in the final term.

The second meeting with Ash Allibhai was interesting as well, he shared with us about his working journey being a fashion consultant for over 10 years. He explained that forecasting the fashion trend was not an easy task. Due to the changeable fashion world, this job required lots of reading and updated of the latest news about the industry. I asked him a question regarding whether it is important to have a good statistical skill in order to work in trend forecasting role. “Many people have misunderstood about this role, you don’t require to have excellent knowledge about statistics, instead you must have a strong passion towards fashion in order to thrive in this tough industry”, he replied.

Overall, although the one-hour meeting was not enough to figure out which is the right path or direction we should go in the future, this event indeed helped me somehow understand what I more or less willing to work at in the future. Thanks for our lecturer and seniors for organising this wonderful event for us!